Shift Kognition Measure to Decide: the entrepreneur's data & analytics stack

Most entrepreneurs run on gut feeling because their data is scattered, unreadable, or never looked at. This 100% hands-on program builds the 'data' brick of the modern entrepreneur's stack: choosing a web and product analytics tool (GA4, Plausible, PostHog), understanding how users actually behave (Clarity, Hotjar), centralizing your numbers without a data engineer, building a dashboard that fits on one screen (Looker Studio, Metabase), tracking the right KPIs at each stage of the customer journey, laying down a clean, GDPR-compliant tracking plan, and deciding from data instead of vanity metrics. Every chapter names specific tools, their price, and how to connect them — so you leave with an operational measurement system, from zero budget to growth phase.

Course chapters