Shift Kognition Displacement: unseat an entrenched competitor

Selling to a prospect already equipped with a competitor is the hardest sale there is: you are not fighting a product, you are fighting the endowment effect, sunk costs, and migration fear. This program decodes the psychological, business, and AI mechanics of displacement: spotting the incumbent's windows of vulnerability, creating dissatisfaction without frontal attacks, quantifying the true cost of the status quo, de-risking the migration, and orchestrating the switch. Step-by-step method, wedge scripts, AI prompts, and a ready-to-use migration plan.

Course chapters