Shift Kognition Channel Sales: get your product sold by partners who don't work for you

Your partners, resellers, and integrators don't sell your product — they sell whatever requires the least effort. This program decodes the psychological mechanics (mindshare, least effort, reputational risk), business mechanics (channel economics, the 80/20 rule of active partners, channel conflict), and AI levers (partner scoring, automated enablement) to turn a network of passive partners into a sales force that thinks of you first. RELAY framework, animation scripts, and ready-to-use AI prompts.

Course chapters