Prospect Acquisition: B2B and B2C

Intermédiaire

B2B (Google Places, Lemlist) and B2C (Meta Ads, Google Ads) prospect acquisition: qualified databases, automated outreach, high-performing ad campaigns.

Competency domains

Marketing DigitalProspection & AcquisitionPublicité en ligne

Skills acquired

Course chapters

1Introduction to Prospect Acquisition 2Google Places API: Local B2B Prospecting 3Lemlist: Automating B2B Email Prospecting ?Quiz: B2B Prospecting

5Meta Ads: B2C Acquisition via Facebook and Instagram 6Complementary Acquisition Strategies 7Measuring and Optimizing Your Acquisition Campaigns ?Final Quiz: Prospect Acquisition