The Hook Model: Habit Psychology & AI for Entrepreneurs

Intermédiaire

Learn to build products and services that create lasting habits in your customers, by combining the behavioral psychology of the Hook Model, the Fogg Behavior Model, and artificial intelligence.

Competency domains

Psychologie & Neurosciences Entrepreneuriat & Stratégie Intelligence Artificielle Marketing Digital

Course chapters

1Introduction to the Hook Model2The Trigger: External vs Internal3The Action: The Fogg Behavior Model4The Variable Reward5Investment: Building Lasting Loyalty6AI & the Hook Model: Optimizing Every Phase?Final Quiz: The Hook Model & AI
Quiz