Choice Architecture & Nudge: AI and Psychology to Guide Purchase Decisions
Premium IntermédiaireLearn to design decision environments that naturally guide your customers toward purchase, combining Nudge theory, behavioral economics, and artificial intelligence to optimize your sales funnels.
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Competency domains
Intelligence Artificielle Psychologie & Neurosciences Vente & Négociation Entrepreneuriat
Course chapters
1Introduction to Choice ArchitectureFree2Cognitive Biases That Govern Purchase DecisionsFree3Nudge Techniques Applied to Sales?Quiz: Choice Architecture Fundamentals
Quiz
5Using AI to Design Choice Architectures6Ethics and Limits of Nudging in Sales7Case Study: Choice Architecture for the Entrepreneur?Final Quiz: Choice Architecture & NudgeQuiz